Website Design, Social Media, SEO and Content Marketing

 Website Design, Social Media, SEO and Content Marketing

 What is SEO and content marketing?

So, before we get down to why we expect program optimization and content marketing go together like spread and chocolate (yum!), and the way you ought to be using them, it might probably be really useful if we explained what they're, right!?

 

SEO, or program Optimisation, maybe a way of making and curating content on your website to incorporate key search terms and words, relevant to your business, that get you found high on program search results.

 

Content marketing means creating interesting, relevant, and interesting content that audiences can share and use; using the strength of your content to market your business.

 

Got it? Great! Now, onto our next point, we go…

 

Breaking News! SEO and content marketing aren’t entirely separate entities

Contrary to popular belief, as mentioned above, we expect that these 2 practices overlap considerably. Where others may feel content marketing overtakes SEO within the digital marketing scale of importance, we strongly feel that SEO optimization and content as marketing fulfill their respective needs.

 

Deemed separate entities because program optimization is more technical and focused on achieving narrower goals – where content marketing takes a broader, more holistic approach to content creation and quality content – SEO optimization and content marketing can easily and logically overlap to make something very special for your business’ online presence.

 

What's more, when building a content marketing strategy, you'll be wanting to include SEO into it, to urge the foremost out of your content.

How to use SEO and content together, effectively?

When SEO and content marketing gets together, something magical happens…

 

Writing an excellent piece of content is merely half the battle. you'll write the foremost incredible, witty, thought-provoking article that has ever existed online, showcasing your business as experts in your chosen field, but if it doesn’t get seen by the proper people – whether that be existing customers, potential new customers, supporters or potential business partners (it depends on your goals), what’s the purpose of it? That’s where program optimization rears its beautiful head!

 

By conducting some simple keyword research and including a series of key search terms and words in your article – like “local Hampshire car wash” if you run an area car wash based in Hampshire, for instance – you'll increase your chances of that wonderful article being seen by numerous more people.

 

Where else can content and SEO be used?

When we mention SEO and content marketing, we don’t just mean the text on websites or news items; we’re also talking about images, videos, and social media.

 

Google is forever changing its rules on search and the way websites and sites are displayed on search results – which is sensible, given the ever-changing tapestry that's the web and mobile technology – but meaning that the way we build content changes rapidly, to suit.

 

Now, in terms of optimizing content, websites that use videos and pictures, rank above people who don’t. Also, social media features on websites – buttons that link to your Facebook or Twitter pages from your website – also count towards better optimization.

Lasting thoughts and advice...

Next time you are feeling like venturing into the planet of making SEO content, our advice to you is… choose it!

 

Use them together and luxuriate in them as you'd a spread and chocolate treat of some non-brand-specific description (!) and remember these few rules:

 

• Make your content shareable on social media

 

• Use images, copy, and videos where possible

• Write articles using key search terms

• celebrate with it!

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